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Knowledge Surfacing with AI: How to Use Similar Tickets, Macros, and Snippets for Agent Assist

Last updated 
January 18, 2026
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Frequently asked questions

What is AI knowledge surfacing and how does it help support agents?

AI knowledge surfacing uses artificial intelligence to proactively identify and present the most relevant information, such as similar tickets, macros, and snippets, to support agents during customer interactions. By leveraging natural language processing and machine learning, it reduces time spent manually searching through knowledge bases, helping agents resolve issues faster and more accurately.

How does AI identify and suggest similar tickets in customer support?

AI analyzes new case data in real time using natural language processing to understand the context and semantics of the customer’s issue. It scans past tickets, compares language and issue types, and ranks the most relevant prior cases based on similarity, resolution success, and recency. This helps agents quickly reference solutions that address similar problems, reducing redundant work and improving resolution times.

What role do macros play in AI-assisted support workflows?

Macros are predefined sets of actions or responses that automate repetitive support tasks like sending standard replies or updating ticket status. AI enhances macros by generating contextual recommendations based on the conversation, enabling agents to apply the most relevant macros quickly. This streamlines workflows, reduces decision fatigue, and maintains consistent, accurate communication with customers.

How are AI-generated snippets used and why are they beneficial?

Snippets are short, reusable text blocks recommended by AI to help agents quickly respond to common questions or issues. Using natural language processing, AI suggests snippets tailored to the conversation’s context, improving response speed and maintaining clarity and consistency. Proper use of snippets reduces cognitive load on agents and ensures replies align with company policies.

What are common challenges of AI knowledge surfacing and how can they be addressed?

Challenges include handling ambiguous queries, outdated content causing irrelevant suggestions, and occasional inappropriate recommendations. To address these, organizations should continuously update and audit knowledge bases, refine AI training data with real-world examples, implement feedback loops for agents to flag poor suggestions, and monitor AI performance regularly to ensure accuracy and relevance.

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